ASHR adds Ethereal in E collaboration and haptic feedback to wellness app

ASHR rolled out an October update that pairs a limited-time artist experience with ambient musician Ethereal in E and adds haptic feedback to its five-minute reset journeys. The release expands the app’s immersive wellness format with 3D worlds, music and touch-based interaction.

Why it matters: - The update deepens ASHR’s pitch as an immersive wellness app by adding more sensory layers to its short reset journeys. - The collaboration could make the app more engaging for users who want guided focus, relaxation or sleep experiences that feel interactive rather than passive.

What happened: - ASHR introduced an October product update featuring a limited-time collaboration with ambient musician Ethereal in E, also known as Adam. - The app now includes a digital 3D avatar of Adam and interactive worlds built around his sound. - The update also adds haptic feedback, giving users tactile responses during the app’s audio-visual experiences.

The details: - The collaboration centers on a curated series of short reset journeys designed around music, visuals and interaction. - The experience includes tracks by Ethereal in E and joint arrangements created with ASHR’s sound production team. - Sleep-oriented compositions will also appear in ASHR’s Neuroset audio player. - ASHR’s broader app already combines five-minute immersive reset journeys, interactive 3D environments, breathing practices and a Neuroset audio player for focus and sleep. - More information is available at ASHR’s website.

Between the lines: - ASHR is framing wellness as an environment users enter, not just a set of instructions to follow. - The artist collaboration gives the app a marketing hook, while haptics add a product feature that may help the experience feel more distinct from standard meditation or sleep apps. - Denis Davydov, ASHR co-founder, said the team is interested in what happens when a short break becomes an environment rather than another task.

What's next: - The Ethereal in E experience will be available for one month from the date of public release. - ASHR and the artist plan to share short-form videos during the collaboration showing the avatar, interactive worlds and music behind the experience. - ASHR is likely to use the limited-time rollout to test interest in more artist-led immersive wellness content.

The bottom line: - ASHR is betting that wellness users want a more sensory, interactive format, and the Ethereal in E update is its clearest attempt yet to deliver that idea.