ALONZO launches ‘Worthy’ era with self-funded video about self-worth

Los Angeles artist ALONZO has released the official video for “WORTHY,” a self-funded visual that centers Black women and frames self-worth as a non-negotiable standard in love. The rollout includes a meditation project on Sept. 30, an album on Oct. 7 and a live show in Los Angeles on Nov. 4.

Why it matters: - ALONZO is using “WORTHY” to introduce a larger artistic era built around self-worth, healing and live performance. - The project blends music, visual storytelling and meditation, giving the rollout reach beyond a single video release. - The video places Black women at the center of the visual narrative, adding cultural and emotional weight to the project.

What happened: - Los Angeles singer, songwriter and performer ALONZO released the official music video for “WORTHY.” - The song is a vocal-driven anthem about knowing what people deserve and refusing to abandon themselves in order to be loved. - The video was released as the first visual chapter of a broader artistic era for ALONZO. - The official music video uses “WORTHY (Live),” with the live arrangement produced by Nathaniel W. James.

The details: - ALONZO wrote “WORTHY” during a period when his heart was opening again after a long emotional shutdown. - He said the chorus, “I am worthy of love,” came to him clearly and felt like a reminder he needed for himself. - ALONZO and Quincy Holland wrote and produced the song. - The lyrics focus on action, consistency, trust and respect. - The song contrasts words of love with behavior that actually shows love. - Director José “Hollywood” Ramos filmed the video in Lancaster, California. - The visual uses open landscapes, nature, fashion and performance to create a ritual-like reclaiming of self-worth. - The creative approach blends Afrocentric futurism, high-fashion editorial imagery and natural scenery. - The film is framed as a love letter to women of color. - Black women appear as the emotional and visual center of the video. - The visual builds from ceremonial restraint into an explosive dance sequence. - By the end, “I am worthy of love” is presented as a settled belief rather than a question. - ALONZO self-funded the video, underscoring the scale of his vision and his control over the work. - ALONZO is a Los Angeles-based singer, songwriter, dancer and performer known for rock, pop and soul vocals. - His credits include finalist on “America’s Got Talent,” four sold-out Asia tours, a Red Rocks performance and work as lead vocalist for “4U: A Symphonic Celebration of Prince” with approval from the Prince Estate. - His music has charted on iTunes, including “ENOUGH,” which reached the iTunes Rock Top 20. - His performances and cover videos have drawn more than 10 million views across platforms. - He was inducted into the Rockford Fine Arts Hall of Fame in 2022. - ALONZO is also a certified meditation teacher and sound healer. - That background informs work centered on healing, identity, self-discovery and personal transformation. - The project team includes Aaron Meinhardt on cinematography, Kiira Harper on choreography, Brynn Samms as executive producer, Nova Kurganova as assistant director, Lee Velvet on wardrobe and Digital Sword on post-production. - ALONZO’s social handle is @StoryOfAlonzo, and press and programming inquiries go to Andy Gesner at HIP Video Promo. - The release includes links for More ALONZO at HIP Video Promo and More ALONZO at LinkTree.

Between the lines: - The video reads as both an anthem and a self-definition, suggesting ALONZO wants the era to function as a message and a brand statement. - Centering Black women and using ceremonial imagery signals an intent to make the visual language feel communal rather than purely personal. - Self-funding the project suggests ALONZO is prioritizing creative control over outside constraints.

What's next: - “WORTHY: A Guided Meditation” is scheduled for Sept. 30, 2026. - The “WORTHY” album is set for Oct. 7, 2026. - “The WORTHY Experience” will take place live at The Troubadour in Los Angeles on Nov. 4, 2026.