SPOZZ adds direct-to-fan release tool with ISRC generation

SPOZZ says artists and labels can now release music directly to fans first and generate official ISRCs inside its platform, then decide later whether to distribute to streaming services and digital stores. The move is meant to give independent artists more control over release timing, metadata and future distribution options. Why it matters: - The new workflow lets artists launch music without going through a traditional distributor first. - SPOZZ says the change gives creators more control over release timing, audience access and monetization. - The feature is aimed at independent artists who want fan-first or artist-controlled release models without losing future distribution flexibility. What happened: - SPOZZ on June 18 announced a new release capability for artists and labels using its Artist Websites and Music Apps. - The platform now lets eligible artists generate International Standard Recording Codes, or ISRCs, directly inside SPOZZ. - The company says music can be released immediately to fans through SPOZZ-powered artist apps and websites. - Artists can later choose whether to distribute the same release to streaming services and digital retailers. The details: - ISRCs provide official identification for recordings from day one. - SPOZZ says direct ISRC creation helps establish recording identities and metadata at launch. - The system is designed to support direct-to-fan exclusive releases, fan-first launch windows, limited-edition releases, permanent direct distribution and hybrid models. - Assigning ISRCs at the point of creation is intended to keep recording identification consistent across future distribution channels. - SPOZZ says that consistency helps preserve release data integrity and simplifies catalog management over time. - The feature is available immediately to eligible artists on SPOZZ. - SPOZZ lists more information on its website. Between the lines: - The launch pushes SPOZZ further into artist-controlled distribution, not just streaming. - The pitch is that artists can build direct relationships with fans while keeping traditional platform distribution as a later option. - Christian Müller, SPOZZ co-founder, said artists should not have to enter the traditional distribution ecosystem before releasing music professionally. - Müller also said the feature removes another gatekeeper from the release process and keeps future options open for platforms such as Spotify, Apple Music and Amazon Music. What’s next: - Eligible artists can use the new ISRC generation feature now. - SPOZZ positions the tool as part of a broader effort to expand direct fan commerce and artist control. - The company is signaling that future releases can move between direct-to-fan and wider DSP distribution without changing the core recording identity. The bottom line: - SPOZZ is betting that artists want to release first to fans, then decide later whether to go wider. The new ISRC tool is meant to make that possible without giving up professional release standards.